How To Find The Next Big Thing: The Art Of Discovering Artists
It can be easy to be introduced to new artists from around the world.
Traditionally, artists were found through a system of patronage, in which wealthy individuals and powerful institutions sponsored the artistically talented. Today, many artists are typically discovered by teachers at prestigious art schools, gallery owners searching for new talent, or critics who might attend a local art opening.
Some artists are now trying to take control of their own destiny, using social media platforms like TikTok or Instagram to promote their work or offering art for sale directly on a platform like Artsy. However, this can often feel like ‘selling out’ and lead to the commodification of their work rather than an appreciation of culture. So how can artists connect with people today? And how can art lovers authentically discover new works that aren’t gatekept by gallery owners?
Use MagnificentH to:
Connect through cultural appreciation
Exploring micro-museums will allow you to delve deeper into architecture, fashion, or design you admire, and that will inevitably lead you to connect with some amazing curators. Their day jobs are varied. Some are university lecturers who are experts in their field, some work in corporate jobs and simply have a passion for culture, but many are artists. As you get lost in cultural wonders, click on the profile of the curator of a micro-museum, and you’ll often be introduced to a new artist whose taste may well be very similar to yours.
Discover art inspired by the history you love
Browsing micro-museums by historical period is a great way to learn more about your favourite moment in time, and also connect with others who are influenced by the same era. Your passion for art deco fonts may lead you to micro-museums that further explore the design choices of the time, and in turn connect you with curators who are sharing work by new artists you have not heard of before, who may be reinterpreting the era’s style in new ways through their own work.
Learn more about artists’ processes
Micro-museums reverse the art gallery experience. Traditionally, you go to an art gallery, where a piece has been chosen for display by a curator. If you like what you see, you read up on the artist when you are home and perhaps try to find more of their work.
On MagnificentH, you are first introduced to artists via them sharing their processes and influences directly with you. An artist might create a micro-museum around one specific technique they like to use, and from there, you can learn more about their history, their style, and then finally click on their profile to uncover the artwork they create themselves. This allows you to get to know an artist intimately, more than merely a flashy name on a gallery wall, but as a true person.
